Changes in Youth Cigarette Use Following the Dismantling of an Antitobacco Media Campaign in Florida
نویسندگان
چکیده
We examined the association of the termination of a successful youth-targeted antitobacco media campaign ("truth") and changes in smoking rates among youths aged 12-17 years in Florida. Six telephone-based surveys were completed during the active media campaign (1998-2001), and 2 postcampaign surveys were completed in 2004 and 2006 (each n approximately 1,800). Prevalence of current smoking among youth observed during the campaign continued to decrease in the first postcampaign survey; however, by the second follow-up survey, youth smoking rates had increased significantly for youth aged 16 years or older. Our findings support the need for consistent antitobacco messaging to reduce the prevalence of youth smoking.
منابع مشابه
Developing antitobacco mass media campaign messages in a low-resource setting: experience from the Kingdom of Tonga
Tobacco use has become the leading cause of preventable death in Tonga, a small island nation in the South Pacific. One pragmatic and economical strategy to address this worrying trend is to adapt effective antitobacco mass media materials developed in high-income countries for local audiences. Using Tonga as an example, this paper shares the practical steps involved in adapting antitobacco cam...
متن کاملHow state counter-industry campaigns help prime perceptions of tobacco industry practices to promote reductions in youth smoking.
OBJECTIVE This study assessed the impact of state media campaigns that prominently feature counter-industry messages on youth cigarette smoking, beyond the effects of price, secular trends, tobacco control efforts, and the national truth campaign. METHODS Rates of youth smoking were compared in three groups of states: (1) those with long funded counter-industry campaigns (California, Florida,...
متن کاملChanges in youth cigarette use and intentions following implementation of a tobacco control program: findings from the Florida Youth Tobacco Survey, 1998-2000.
CONTEXT Many states are developing tobacco use prevention and reduction programs, and current data on tobacco use behaviors and how these change over time in response to program activities are needed for program design, implementation, and evaluation. OBJECTIVES To assess changes in youth cigarette use and intentions following implementation of the Florida Pilot Program on Tobacco Control. ...
متن کاملCampaigns and cliques: variations in effectiveness of an antismoking campaign as a function of adolescent peer group identity.
Identity-based strategies have been suggested as a way to promote healthy behaviors when traditional approaches fall short. The truth® campaign, designed to reduce smoking in adolescents, is an example of a campaign that uses such a strategy to reach youth described as being outside the mainstream. This article examines the effectiveness of this strategy in promoting antitobacco company beliefs...
متن کاملAdult awareness of a youth-focused anti-tobacco campaign: does having children matter?
Data from a survey of tobacco use conducted in 2001 was used to examine if Florida's youth-focused anti-tobacco media campaign, which focused on cigarette smoking, reached adults. The majority of the sample was white (87%), high school or college educated (85%), and over half with children (56%). Differences in awareness and intentions to quit among adult smokers with and without children were ...
متن کامل